Heartfile

Heartfile is recognized for its pioneering contribution in the area of non-communicable disease (NCD) prevention, control and health promotion. In the initial states of its development, Heartfile used innovative approaches of advocacy, leveraging social marketing and the use of media. This and other advocacy approaches enabled it to convince the government of the need for a public health programme on NCDs in Pakistan. Subsequently, Heartfile became part of a tripartite public-private partnership involving the Ministry of Health, Government of Pakistan, and the World Health Organization for development and implementation of a National Action Plan for Prevention and Control of Non-Communicable Diseases and Health Promotion in Pakistan (NAP-NCD). Heartfile also took a lead role in helping to initiate the process of implementation of this plan on a pro bono basis